FANATICS

Our Global Rollout of Fanatics Megastores Across Eight Formula 1 Events.

Fanatics/Formula 1

In 2018, after a competitive tender process, we were awarded the contract to design, project-manage, produce, and install the Fanatics megastores across eight countries. Our work spanned the UK, France, Belgium, Germany, Austria, Hungary, Italy, and Abu Dhabi.

The main challenge we faced was the complex logistics due to tight event timings. With some events only a week apart, we coordinated the production of two sets of retail kits to be transported and installed simultaneously, supported by two dedicated 20-man installation crews on the move across multiple locations.

Despite the challenging timeline and logistics, our team rose to the occasion, ensuring that each store was delivered on time and to the high standard expected from Fanatics. The success of this global rollout not only demonstrated our capability to handle large-scale international projects but also highlighted our expertise in logistics management and tight deadlines.

what we did

_Concept Design

_3D Design

_2D Design

_Technical Development

_Production

_Project Management

_Logistics

_Installation

_Storage

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DRAG
EXPLORE
SHOWCASE
EXPLORE
SHOWCASE
"The stores have looked fantastic and have been areal step change for an experience at Formula 1 races. To execute something on such scale, covering over 45,000 miles is an incredible feat. I would like to offer a big thank you to Bobblehat in delivering this project from its outset, through to its fruition. They should be hugely proud of being involved"

Dan Callery

— Head of Retail

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